OWNER / ART DIRECTOR | GRAPHIC DESIGNER | WEBSITE DESIGNER
2004 – Present
- Founded and manage two design agencies as full time consultant for both multimedia and print communications.
- Maurer Graphics offering digital and print advertising, marketing and desktop publishing services as well as brand identity development, exhibitions and packaging design to a diverse set of clients.
- Maurer Website Design focusing on WordPress website design, development and maintenance, including E-commerce, Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Email campaigns and Website ads / graphics for mid-sized and start-up companies.
National Paint Industries – North Brunswick, NJ
Employed as Graphic Artist for print materials and website graphics, 2004 – Present
- Maintained a strategic lead on the client’s industry, key competitors and ongoing solution development as the company acquired seven new product lines over a ten years period.
Saint Anthony Hospital – Chicago, IL
Operated remotely as Marketing Department’s Creative Services, 2011 – Present
- Established creative direction of their entire rebranding for all print and electronic forms of visual information when transitioning to a new logo and redesign initiative.
Crown Awards – Hawthorne, NY
Contracted as on-site Art Department Consultant, 2010 – 2011
- Designed biweekly e-mail campaigns coded in HTML and tested among various email platforms / mobile devices to follow marketing industry standards of responsive design, personalization, ESPs and send time optimization as well as the design of landing pages using google best practices.
Market Vue Partners – Raleigh, NC
Retained annually as Graphic Designer, 2004 – 2011
- Worked with clients — Massage Envy, AC Moore, First Citizens Bank, Horace Mann and John Deere — to understand business needs and objectives, develop appropriate strategies, and identify / implement solutions to help achieve their goals for lead generation.