Professionally Designed Websites
Like all your corporate marketing materials, a professionally designed website provides a branded and memorable experience for your target market. The quality and aesthetics of your site’s design has direct impact on visitors’ perception of your company and its’ value proposition.
We will develop the website’s “look-and-feel” to appeal to your target market. The site’s design will provide visitors a memorable branded experience. The design will be modern, fresh and sophisticated as you envision it. We will review your existing marketing materials and examine competitive sites to develop an eye-catching design not only to compete with the industry-standard but also out-shine the competition.
Maurer Website Design appreciates that each project is unique with it’s own special requirements. Based on your needs as discussed in our preliminary consultation, we will develop a customized proposal with recommendations as well as a quote and projected timeline for completion.
Call (201) 414-0102 or e-mail us to get a customized proposal!
Fast Loading Pages with Optimized Images
Quick loading pages are unique to Internet Marketing. Studies have indicated time and time again that the number one reason for losing visitors is slow loading Web pages. Maurer Website Design takes extra care to ensure your web pages download quickly — by optimizing images and pages for speed — while still providing an impressive and positive browsing experience.
Since 1988, Maurer Website Design has developed “outside-the-box” creative concepts into elegant designs with stunning imagery, cutting-edge typography and innovative color theory as displayed in an award-winning portfolio.
Effective Website Navigation
Navigation is another feature unique to Internet Marketing. Websites offer a medium that allows your target market to click where they want to go. Poor navigation is the second most common reason for losing web traffic and customers. If you don’t have intuitive navigation, they’ll leave without finding all you have to offer.
Maurer Website Design recognized how crucial effective web navigation is to your visitors and takes the effort to ensure that they get to where they want to go fast, while maximizing visitor engagement with your company. Our Website Contract includes an effective Website Navigation as well as many other services.
Interactive Websites
Interactive websites have proven to be most effective to ensure visitor engagement with your company.
Every page of your site should have a strategy, and be clear about inviting visitor interactions to achieve your goals. Your website will be designed to maximize visitor interaction and provide tools to allow visitors to become participants rather than just visitors. This might include requesting a catalog, asking for technical support or signing up for a newsletter. Maurer Website Design will also create obvious text links and invitations to visitors, which will make it easy for them to contact you.
Targeted Audience, Positive Results
It takes at least five times the time and expense to acquire a new customer as it does to keep a current one. Your website can be a great tool for providing on-going customer service and support as well as achieving significant cost savings to boot!
To acquire a new client base, it is crucial in your e-business web strategy to think through all the possible audiences for your site, and all the ways in which you might interact with them.
With a strong marketing and advertising background, Maurer Website Design develops websites with your company’s goals in mind. Thus, your objectives are executed in a manner that most complements your established brand by creating powerful messaging and strong visuals that sell your product or services to the targeted demographic. Whatever your purpose for publishing to the web, we design your website to ensure a positive return on your investment.
Browser Compatibility
Browser display problems can ruin your visitor’s website experience! The same web page can look differently on each browser. Because of browser bugs, little known errors can cause big problems, such as broken pages. Maurer Website Design will design your website to be browser compatible with the latest versions available of Firefox, Google Chrome, Internet Explorer, Opera, Safari, Maxthon, Flock, Avant Browser, Deepnet Explorer, PhaseOut and SpaceTime.
To perform cross-browser testing to preview web pages across multiple browsers and operating systems, Maurer Website Design uses Adobe BrowserLab. We can accurately pinpoint compatibility issues and compare web pages at a glance to easily identify differences and potential problems. by previewing full screenshots with multiple view options, including two browsers side by side.
User Compatibility
Your website will be designed by Maurer Website Design to be compatible with independent user computer settings including screen resolutions, web page settings, colors and text size to ensure a consistent browsing experience for all visitors.
- Multiple Browsers: Firefox, Google Chrome, Internet Explorer, Opera, Safari, Maxthon, Flock, Avant Browser, Deepnet Explorer, PhaseOut and SpaceTime.
- Different Browser Versions
- Different Computer Platforms: Windows, Mac and — now — Linux.
- Screen Resolution Sizes: Web pages that are fluid or fixed in width from 800 x 600 pixels to 1024 x 768 and 1600 x 1200.
- Other: Web page settings, colors and text size.
Cutting-edge Technology
Maurer Website Design has the skill set to design even the most sophisticated, interactive and high-performance websites. We have technical fluency in web design and development software applications as well as extensive knowledge in effective navigation, fast download time, interactivity, browser compatibility, user compatibility, ROI and website marketing/promotion:
Hardware:
Expert on both Macintosh OS and PC operating systems
Multimedia applications and languages:
Adobe Creative SuiteWeb Premium (Adobe Dreamweaver, Flash Professional, Photoshop Extended, Illustrator, Fireworks, Acrobat 9 Pro, Contribute, Bridge, Version Cue, and Device Central) as well as fluency in CSS, HTML, XHTML, PHP, Javascript and other languages associated with front-end development.
Open Source Content Management System (CMS) Software:
WordPress, Joomla!, Drupal and Mambo
Content management system (CMS):
A content management system (CMS) is a collection of computer-based procedures used to manage work flow in a collaborative environment. The procedures are designed to:
- Allow for a large number of people to contribute to and share stored data
- Control access to data, based on user roles. User roles define what information each user can view or edit
- Aid in easy storage and retrieval of data
- Reduce repetitive duplicate input
- Improve the ease of report writing
- Improve communication between users
Search Engine Optimization (SEO)
Maurer Website Design will provide search engine optimization to improve your website’s interaction with both the user and the search engines. website marketing services to ensure keyword maximization, search engine readiness and search engine registration using The Google Trifecta: Webmaster Tools, Analytics, Website Optimizer.
Maurer Website Design adhers to the best practices outlined below to make it easier for search engines to both crawl and index your content:
- Create unique, accurate page titles
- Make use of the “description” meta tag
- Improve the structure of your URLs
- Make your site easier to navigate
- Offer quality content and services
- Write better anchor text
- Use heading tags appropriately
- Optimize the use of images
- Make effective use of robots.txt
- Be aware of rel=”nofollow” for links
- Promote your website in the right ways
- Make use of free webmaster tools
- Take advantage of web analytics services
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these chages might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your website’s user experience and performance in organic search results.
Keyword Research
Keyword strategy is the most important part any SEO effort. Most websites unknowingly target the wrong search terms, ignoring important opportunities or taking the visitor to the wrong page. In order to optimize a website, we must first know the correct keywords.
Search Engine Positioning
We will incorporate META information into your Web pages for proper search engine indexing. There are two main META Tags to be considered, “Keywords” and “Description”. We will assist with the authoring of these META Tags for maximized search engine indexing. In addition, we will optimize links & tags, and where necessary, suggest text/content changes.
Search Engine Registration
Once your website is published, we will register your website with the top 20 search engines and directories including Google, Yahoo!, Excite and Alta-Vista and GoTo.
Reciprocal Link Exchanges
Maurer Website Design will consult with you to gain more site traffic, improve link popularity and a higher page ranking through Reciprocal Link Exchanges.
Post Production Website Consultation
Feel confident that Maurer Website Design will be your full-service consultant on the scope of the project — from website conception through final launch — and well beyond! Consider us your virtual Creative Services department by eliminating the overhead! We will provide consulting services on the basic and more advanced activities for promoting your website to ensure maximum traffic and exposure as well as other graphic design solutions, including:
Please note: The links above will bring you to Maurer Graphics — our parent company located conveniently to NYC — offering professional, turnkey solutions to all campaign strategies and graphic design requirements since 1988.
Maurer Website Design appreciates that each project is unique with it’s own special requirements. Based on your needs as discussed in our preliminary consultation, we will develop a customized proposal with recommendations as well as a quote and projected timeline for completion.
Call (201) 414-0102 or e-mail us to get a customized proposal!
