E-mail Campaign Strategies

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ ”
— Jef I. Richards

constant_contact_logoUsing Constant Contact, Maurer Website Design creates attractive, professional looking email campaigns — completely original designs based on your unique branding, no templates! — to keep current clients coming back and turn interested prospects into loyal customers.

Whether your email strategy is geared to sending ads, requesting business or soliciting sales/donations, we develop strategies that build loyalty, trust and brand awareness.

Look to us to create website ads and graphics for Bing / Google AdWords and Pay-Per-Click campaigns to compliment your email strategies.

E-mail Marketing and Newsletter Services

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
— Peter Drucker

Maurer Website Design promises to get The Right Message to the Right Consumer at the Right Time!

We design your e-mail campaigns based on strategic database marketing. We ensure objectives are executed in a manner that most complements your established brand by creating powerful messaging and strong visuals that sell your product or service to the targeted demographic.

E-mail marketing is an easy, effective and affordable way to keep your customers and prospects coming back. And through regular communications, you’ll turn those interested prospects into additional loyal customers. We create attractive, professional-looking e-mail communications to stay in regular touch with them and build strong customer relationships. It’s better and more effective than regular direct mail. With an eye-catching design and a powerful message, you will be set apart from your competition while communicating your corporate vision to clients and prospects.

Maurer Website Design also offers customized e-mail newsletters. We bring a powerful combination of project management skills, innovative design and original writing to all e-mail newsletters. We gather and develop the content, then package and deliver your message to the target audience for maximum results. Since you’re not paying postage, you can send them more regularly than paper ones. And e-mail marketing puts you in customers’ in-boxes more accurately than regular e-mail. So you’ll avoid spam filters and you’ll stay on top of the minds of people who want to hear from you.

We will help you increase the impact of your e-mail newsletters by segmenting your database and creating smaller customer lists based on their interests. With strategic database marketing, we can send more relevant and targeted messages to the appropriate person. The result is they will be more likely to respond and act on your newsletters and e-mails. Since e-mail newsletters are easy to forward to other people, your loyal customers may very well provide new prospects for you. Maurer Website Design will put a “Join My Mailing List” button on your website to make it easy for these prospects to sign-up for your mailing list.

Get Started Today!

Contact us with your project requirements for a FREE customized proposal and quote.

Maurer Website Design appreciates that each project is unique with it’s own special requirements. Based on your needs as discussed in our preliminary consultation, we will develop a customized proposal with recommendations as well as a quote and projected timeline for completion.
Get Started Today!

Website Ads and Graphics for Google AdWords / Bing

“Creativity is a highfalutin word for the work I have to do between now and Tuesday.”
— Ray Kroc

Benefits of Online Advertising

Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

Publishers can offer advertisers the ability to reach customizable and narrow market segments for targeted advertising. Online advertising may use geo-targeting to display relevant advertisements to the user’s geography. Advertisers can customize each individual ad to a particular user based on the user’s previous preferences. Advertisers can also track whether a visitor has already seen a particular ad in order to reduce unwanted repetitious exposures and provide adequate time gaps between exposures.
Online advertising can reach nearly every global market, and online advertising influences offline sales.
Once ad design is complete, online ads can be deployed immediately. The delivery of online ads does not need to be linked to the publisher’s publication schedule. Furthermore, online advertisers can modify or replace ad copy more rapidly than their offline counterparts.
The low costs of electronic communication reduce the cost of displaying online advertisements compared to offline ads. Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large established communities. Advertising online offers better returns than in other media.
Online advertisers can collect data on their ads’ effectiveness, such as the size of the potential audience or actual audience response, how a visitor reached their advertisement, whether the advertisement resulted in a sale, and whether an ad actually loaded within a visitor’s view. This helps online advertisers improve their ad campaigns over time.
Advertisers have a wide variety of ways of presenting their promotional messages, including the ability to convey images, video, audio, and links. Unlike many offline ads, online ads also can be interactive. For example, some ads let users input queries or let users follow the advertiser on social media. Online ads can even incorporate games.