Maurer Website Design

Logo Design Services

admin — Mon, 16 May 2011 03:01:38 +0000

A logo is a graphic mark or emblem commonly used by corporations, organizations and individuals to aid and promote instant public recognition. Logos are either purely graphic or are composed of the name of the organization.

Maurer Website Design provides a new and innovative way to express the key message of your company through an image with type treatment and color for your logo or corporate branding.. Our designers take the information given to them by the client and work — using their own creativity along with marketing strategy — to find an appropriate image to represent the client and the services or products they offer.

Maurer Website Design specializes in the visual aspects of your company’s brand and identity. A brand identity design is the visual element representing how a company wants to be seen; it is the company’s visual identity, and it is how a company illustrates its ‘image.’ A company’s brand identity can be represented in terms of design through a unique logo, or signage, and is then integrated throughout all the elements of a company’s materials such as business cards, stationery, packaging, advertising, promotions and more.

Call (201) 414-0102 or e-mail us to learn more!

View our Logo Design Portfolio Gallery

Flash & Web Animation Services

admin — Mon, 16 May 2011 03:01:12 +0000

Rich Internet applications (RIAs) are engaging, dynamic applications that can be deployed across desktops, browsers, and mobile devices. Businesses can use external-facing RIAs to improve user satisfaction and revenue, while using internal-facing RIAs to simplify internal systems and improve productivity.

Maurer Website Design provides everything our clients need to create and deliver compelling applications, content and video to the widest possible audience using the Adobe Flash Platform for:

Flash Advertisement
Flash Animation & Cartoon
Flash E-Card & Greeting
Flash Game
Flash Presentation
Flash Tutorial
Flash Intro
Flash Tour
Other

Banner Ads & Icons Services

admin — Wed, 20 Apr 2011 20:30:37 +0000

Maurer Website Design consults directly with our clients to design their projects as they envision with consistent branding targeted for their demographic. We develop “outside-the-box” creative concepts into elegant designs with stunning imagery, cutting-edge typography and innovative color theory as displayed in an award-winning portfolio. We deliver original ideas and customized designs — never a cookie-cutter template — for Banner Ads, Icons, Web Accent Graphic and other images.

Copywriting Services

admin — Wed, 20 Apr 2011 20:30:19 +0000

Maurer Website Design brings a powerful combination of project management skills, innovative design and original writing to all our websites and e-mail campaigns. We gather and develop the content, then package and deliver your message to the target audience for maximum results.

Call (201) 414-0102 or e-mail us to learn more!

Our Writing & Editing Services include:

Articles & Press Releases:

Article
Editorial
News Brief
Newsletter
Press Release
Review

Blogs

Children’s Writing

Copywriting:

Executive Summary
Marketing Copy
Presentation Copy
Press Kit
Other

Creative Writing:

Abstract
Manuscript
Short Story
Other

Editing & Proofreading

Newsletters

E-mail Campaign Services

admin — Wed, 20 Apr 2011 20:29:53 +0000

Maurer Website Design promises to get The Right Message to the Right Consumer at the Right Time! We design your e-mail campaigns based on strategic database marketing. We ensure objectives are executed in a manner that most complements your established brand by creating powerful messaging and strong visuals that sell your product or service to the targeted demographic.

E-mail marketing is an easy, effective and affordable way to keep your customers and prospects coming back. And through regular communications, you’ll turn those interested prospects into additional loyal customers. We create attractive, professional-looking e-mail communications to stay in regular touch with them and build strong customer relationships. It’s better and more effective than regular direct mail. With an eye-catching design and a powerful message, you will be set apart from your competition while communicating your corporate vision to clients and prospects.

Maurer Website Design also offers customized e-mail newsletters. We bring a powerful combination of project management skills, innovative design and original writing to all e-mail newsletters. We gather and develop the content, then package and deliver your message to the target audience for maximum results. Since you’re not paying postage, you can send them more regularly than paper ones. And e-mail marketing puts you in customers’ in-boxes more accurately than regular e-mail. So you’ll avoid spam filters and you’ll stay on top of the minds of people who want to hear from you.

We will help you increase the impact of your e-mail newsletters by segmenting your database and creating smaller customer lists based on their interests. With strategic database marketing, we can send more relevant and targeted messages to the appropriate person. The result is they will be more likely to respond and act on your newsletters and e-mails. Since e-mail newsletters are easy to forward to other people, your loyal customers may very well provide new prospects for you. Maurer Website Design will put a “Join My Mailing List” button on your website to make it easy for these prospects to sign-up for your mailing list.

View our E-mail Campaigns Portfolio*

* Due to client confidentiality, please contact Maurer Website Design for the password to access our E-mail Campaigns Portfolio.

Web Hosting Services

admin — Wed, 20 Apr 2011 20:29:36 +0000

As part of our Website Design and Development package, Maurer Website Design offers our clients Domain Name Registration or Domain Transfer and Web Hosting as well as E-mail or E-mail Forwarding Accounts at affordable rates with 24/7 support! Our services are fast, secure and reliable with unlimited bandwidth.

Call (201) 414-0102 or e-mail us to learn more!

Maintenance Contracts

admin — Wed, 20 Apr 2011 20:29:14 +0000

Your website will be designed to ensure reduced maintenance costs. Feel confident Maurer Website Design will be your full-service consultant on the scope of the project — from website conception through final launch — and well beyond! We provide on-going support for updates and upgrades.

We offer maintenance/upgrade services for existing WordPress websites and blogs. You may have done as much as you can to get your WordPress website up and running, but you need a little help to finish the job. Or you may need help using all the features that come with a premium WordPress theme. Or you may need assistance optimizing your site for search engines, or finding and installing the best WordPress plugins and widgets.

We appreciate each project is unique with it’s own special requirements. Based on your needs as discussed in our preliminary consultation, we will develop a customized proposal with recommendations as well as a quote and projected timeline for completion. We offer competitive prices that fit your budget with: Monthly Maintenance Agreements available at an additional cost, projects based on a fixed quote or assignments billed at our hourly rate.

We are always available to provide post-production website consulting on the basic and more advanced activities for promoting your website to ensure maximum traffic and exposure as well as other print graphic design solutions, including:

Please note: The links above will bring you to Maurer Graphics — our parent company located conveniently to NYC — offering professional, turnkey solutions to all campaign strategies and graphic design requirements since 1988.

Call (201) 414-0102 or e-mail us to get a customized proposal!

Our Company

admin — Fri, 08 Apr 2011 22:41:37 +0000

Maurer Website Design — a division of Maurer Graphics LLC — offers professional graphic design solutions for website design and programming since 1988. Conveniently located “across the bridge” from New York City, our client base originally consisted of the tri-state area of New York, New Jersey and Connecticut. After 20 years in the industry, our clientele now span the nation from Chicago, Florida, Texas and California as well as internationally in the UK and Canada.

We have designed and developed websites for a variety of clients:

Auction
Child Focused (including Retail)
Education / University / Government
Entertainment / Music / Film
Financial / Banking / Insurance
Hotel / Motel / Lodging
Matchmaking / Dating / Jobs
News Media / Informational Content
Non-Profit / Religious Organizations
Personal / Portfolio / Gallery
Professional Services (Doctors / Lawyers / CPAs / Others)
Real Estate Brokers
Restaurants
Retail-Business Focused (B2B)
Retail-Consumer Focused (B2C)
Sports/Recreation/Leisure
Trade Associations/Union
Other

Maurer Website Design offers turnkey solutions to all campaign strategies and graphic design requirements by featuring:

High quality deliverables with personalized service
Competitive prices that fit your budget
Fast turnaround times based on your schedule

Consulting directly with clients to design their projects as envisioned with consistent branding targeted for your demographic. Developing “outside-the-box” creative concepts into elegant designs with stunning imagery, cutting-edge typography and innovative color theory as displayed in an award-winning portfolio. Delivering original ideas and customized designs — never a cookie-cutter template!

Feel confident that we will be your full-service consultant on the scope of the project — from initial conception through final launch — and hopefully, beyond. Call 201.414.0102, e-mail us or fill out our Contact Us form with your project requirements for a FREE proposal and quote.

Summary of Qualifications

admin — Fri, 08 Apr 2011 22:41:18 +0000

Our Creative Director Melissa Castagne is a senior level web designer and programmer with 21 years managerial experience in the industry who studied Graphic Design & Advertising as well as attended industry-specific workshops with demonstrated strengths in Multimedia Design:

Innovate and creative thinker — proven drive, energy & passion for each project meeting challenges with imaginative & constructive resourcefulness.
World-class problem solving and execution skills — investigate, discover & learn new techniques and/or focus to come out with pragmatic solutions to problems.
Dedicated work ethic —ability to perform independently, thrive in a fast-pace environment & juggle multiple priorities & heavy workload with a constructive, positive attitude.
Proven time management skills — accountability for meeting deadlines while displaying initiative by being self- motivating & taking independent actions with calculated risks.
Strong interpersonal skills — dedication & inquisitiveness combined with team-orientated ability to extract results by working collaboratively with others, & communicating effectively & positively.
Effectively manage graphic design projects and production processes — a sharp attention to details, high organization & a keen eye for consistency of the existing brand.
Formal creative arts training — with a degree in Graphic Design & Advertising for graphic design, layout, typography, color theory & interactive design combined with 20+ years experience in the industry.
Good understanding of graphic design for multimedia — web usability principles, capabilities of different platforms/browsers & design constraints on the web.
Expert knowledge in the latest software.

Business Experience

admin — Fri, 08 Apr 2011 22:40:59 +0000

Creative Director Melissa Castagne’s Business Experience:

Maurer Graphics, Tappan, NY:
Owner / Creative Director, http://maurergraphics.com, http://maurerwebsitedesign.com and http://castagnegraphics.com, 2004-present

Founded and manage a successful graphic design agency for print and internet clients providing turnkey solutions by acting as a full-service consultant throughout the scope of the project and creating concepts into effective corporate materials as they envision by using elegant designs with stunning imagery, cutting-edge typography and innovative color theory.
Develop Internet and intranet sites to reflect the organization’s goals and identity using strong knowledge of web strategy, site architecture, copy / design integration and user-interface design for the front-end combined with leveraging innovative technology and functionality for programming of the back-end.
Print projects include: Billboard & poster display, book covers, booklets, bookmarks, bumper stickers, calendars, catalogs, CD-ROM covers / jewel inserts / sleeves, club card flyers, decals, die cut stickers, door hangers, event tickets, flyers, folded cards, greeting cards, invitations, labels, menus, notepads, packaging, panel cards, product design, product hang tags, product identity, rack cards, response cards, signage, stickers, tickets and wine labels.
Internet projects include: banner ads & icons, e-mail & RSS, e-mail design, flash & web animation, internet marketing, search engine marketing, search engine optimization, testing & QA, usability testing, user experience design, web 2.0, web design, web development and web landing pages.

Acxiom, New York, NY:
Creative Services Manager, 2001-2004

Designed winning Customer Relationship Management (CRM) programs and direct mail campaigns based on strategic database marketing ensuring objectives are executed in a manner that most complements the established brand by creating powerful messages and strong visuals that sell a product or a service to the targeted demographic audience for high-end retail and financial clientele.
Collaborated with account executives for their creative services offerings to acquire new business by preparing proposals, presenting comps at on-site sales pitches and attending conference calls to prospective customers.
Projects included: Annual reports, banners, brochures, business cards, direct mail pieces, envelopes, folders, ID badges, identity packages, letterhead, logos, mailers, marketing communications / coordination / plans, pocket folders, postcards, PowerPoint presentation, presentation folders, sales data sheets, stationery, trade show banners and tri-fold brochures.

Praxis Press, New York, NY
Art Director, 2000

Torre Lazur, Parsippany, NJ:
Senior Art Director, 2000

Conceptualized advertising strategies, maintained on-going campaigns and presented ad pitches for pharmaceutical clients by combining a sophisticated knowledge of marketing, sales and advertising with strong design and production skills into creative concepts to attract attention and increase sales while strengthening the established branding.
Supervised support personnel consisting of junior art directors, production artists, illustrators and photo editors.
Scouted locations, cast models and directed photography shoots.
Projects included: Advertising concepts, advertising management, counter cards, magazine ads, newspaper ads, print ads, product / brand management, promotional materials and table tents.

Cahners Travel Group, Secaucus, NJ:
Art Director, Travel Weekly Custom Publishing, 1994-2000

Customized travel-destination publications, or “advertorials,” to set the client apart from their competition while communicating their corporate vision by presenting the information visually, so it is appealing, professional and organized from conception through final production of print-ready files using QuarkXPress and Adobe InDesign.
Trained and supervised a staff consisting of junior designers, a photo editor and freelance artists; hired photographers; and contracted illustrators while juggling multiple projects under tight production deadlines within budget.
Prepared comps to be used by the sales and the marketing departments for prospective clients.
Projects included: Advertorials, consumer magazines, custom publishing, layout / desktop publishing, illustration, magazines, newsletters, page layout, photo editing, publication production and tabloid magazines.

Additional Relevant Experience:
Print Production and Creative positions at American Payroll Association, Aquent Partners, BMT Communications, KBC Publishing & Expositions, Marvel Comics, Research Institute of America, Schnell Publishing, Sun America and Ziff Davis Publishing, 1988-1994

Creative Director Melissa Castagne’s Education and Training:

Motion Over Time, New York, NY:
Attended “Web Development Workshop” and “Multimedia and Shockwave Workshop using Director,” 2000
The New School, New York, NY:
Attended HTML class, “World Wide Web Page Design and Construction,” 1998
Parsons School Of Design, New York, NY:
AAS: Graphic Design and Advertising, 1987-1989
University Of Arizona, Tucson, AZ:
BA: Majored in Anthropology, Minored in Psychology, 1983-1987