Search Engine Optimization (SEO)
Maurer Website Design will provide search engine optimization to improve your website’s interaction with both the user and the search engines. website marketing services to ensure keyword maximization, search engine readiness and search engine registration using The Google Trifecta: Webmaster Tools, Analytics, Website Optimizer.
Maurer Website Design adheres to the best practices outlined below to make it easier for search engines to both crawl and index your content:
- Create unique, accurate page titles
- Make use of the “description” meta tag
- Improve the structure of your URLs
- Make your site easier to navigate
- Offer quality content and services
- Write better anchor text
- Use heading tags appropriately
- Optimize the use of images
- Make effective use of robots.txt
- Be aware of rel=”nofollow” for links
- Promote your website in the right ways
- Make use of free webmaster tools
- Take advantage of web analytics services
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your website’s user experience and performance in organic search results.
Keyword strategy is the most important part any SEO effort. Most websites unknowingly target the wrong search terms, ignoring important opportunities or taking the visitor to the wrong page. In order to optimize a website, we must first know the correct keywords.
Search Engine Positioning
We will incorporate META information into your Web pages for proper search engine indexing. There are two main META Tags to be considered, “Keywords” and “Description”. We will assist with the authoring of these META Tags for maximized search engine indexing. In addition, we will optimize links & tags, and where necessary, suggest text/content changes.
Search Engine Registration
Once your website is published, we will register your website with the top 20 search engines and directories including Google, Yahoo!, Excite and Alta-Vista and GoTo.
Reciprocal Link Exchanges
Maurer Website Design will consult with you to gain more site traffic, improve link popularity and a higher page ranking through Reciprocal Link Exchanges.